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On April 23th and 24th, an all-star international jury of coffee professionals – including head-judge Anette Moldovar (Squaremile), Rubens Gardelli (Gardelli Specialty Coffee), and Kentaro Maruyama (Maruyama Coffee) – cupped at Trabocca’s headquarters in Amsterdam and made a final selection of the Operation Cherry Red Auction lots that will be auctioned on the 31st of May.

Proceeds of the auction will directly benefit the producers. All coffees that have made it through the selection round have already been bought at a base price of USD 5,00 per pound – four times the world market price. Organizing the auction, sampling and logistics will cost Trabocca another USD 2.50 per pound. The entire auction sales amount above USD 7.50 per pound will be directly paid to the producers during this year’s field trips. Buyers of auction lots can join and meet the producers of their coffee.

Together with roasters around the world, we want to amplify these unique and
diverse flavor profiles from coffees birthplace and present them to coffee drinkers
around the globe.

The auction was on the 31st of May @ 9am BST (London) to celebrate some of the best lots that revolutionize coffee quality worldwide.

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Introducing Our Video....

Transforming the Supply Chain

About Us

Trabocca is a supplier of specialty and certified green coffee, supplying coffees from outstanding producers to some of the most well-regarded coffee roasters worldwide. Trabocca was founded in 2003 by Menno Simons together with The Organic Corporation. Menno was responsible for bringing the first organic auditors to Ethiopia to certify coffee and sesame.

In 2005 Trabocca started the project ‘Upgrading Ethiopian Coffee Quality’, which resulted in a USD 800K investment in equipment and infrastructure from Trabocca and the Dutch government. Trabocca’s model aims at actively adding value in producing and consuming countries by upgrading the quality of entire supply chains through innovation by sharing knowledge and experience and invest in hardware and pre-financing.



Introducing the Lots